This cultural trait contributes to the excellent positive reputation linked to the company’s brand image, which is a business strength and competitive advantage specified in the SWOT analysis of Disney. Our approach to corporate social responsibility is built upon the Company’s long and enduring legacy of engagement in our workplaces and communities and our actions to protect the environment. Disney Conservation is committed to saving wildlife and building a global community inspired to protect the magic of nature together. This characteristic strengthens the Disney brand’s popularity. Thus, Disney’s corporate culture’s motivational influence helps in managing business development for long-term success. The Walt Disney Company’s organizational culture is associated with American culture. Every year, Brand Finance evaluates thousands of global brands to determine which are the most powerful, measuring factors such as familiarity, loyalty and promotion, among others. The following list represents current policies and approaches on topics of relevance to our company and of interest to our stakeholders. Hashemi, M. S. (2016). Disney is committed to creating positive, safe, fun, and inclusive entertainment experiences that audiences of all ages can enjoy together. For example, the company has programs to motivate workers to view themselves as members of an entertainment community that works toward excellent performance. This business analysis case also shows innovation as a factor in Disney’s organizational culture. For example, the organizational culture reinforces the high quality of entertainment services in the company’s parks and resorts. In relation, this cultural characteristic empowers the company to address new challenges and business opportunities in its industries. Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: A contingency approach. The theme park expanded Disney’s positive associations past simply film and animation to … Do similarities or differences between CEO leadership and organizational culture have a more positive effect on firm performance? Organizational culture, innovation, and performance: A test of Schein’s model. We are committed to respecting human rights, monitoring the safety and integrity of products, and reducing the environmental footprint of our supply chain. The Walt Disney Company’s organizational culture involves excellent storytelling skills. There are very few things that can bring people together to form a strong community like sports can. Endless movies and TV shows, ad free. We believe social responsibility is a long-term investment that serves to strengthen our operations and competitiveness in the marketplace, enhance risk management, attract and engage talented employees, and maintain our reputation. Hartnell, C. A., Kinicki, A. J., Lambert, L. S., Fugate, M., & Doyle Corner, P. (2016). This corporate culture is based on The Walt Disney Company’s corporate mission and vision statements, which aim for leadership in providing entertainment and related products. As we mentioned earlier, Disney Baby is already in the top five baby brands on Facebook. This characteristic strengthens the Disney brand’s popularity. Also, the company benefits from the cultural advantage of family-oriented focus. This cultural characteristic focuses on virtues like hope and happiness. Guiso, L., Sapienza, P., & Zingales, L. (2015). In this characteristic of the organizational culture, the objective is to encourage creative imagination in the company’s human resources, to achieve excellent products and business performance. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. The company’s culture also motivates the workforce to ensure high-quality output, which translates to high quality products.